Franchise Opportunity · Family Dining · NSW & WA
Vitaland Kids Cafe
Where families play, dine & celebrate.
PLAY · DINE · CELEBRATE
"A decade of bringing families together — eight venues and counting."
Investment from
$600k
All-in. Full breakdown shared after enquiry.
Network today
8 venues
Across New South Wales and Western Australia.
Families served
30k+
A decade of birthday parties, brunches and play.
Operating
10+ yrs
A proven model — not an experiment.
About Vitaland
The category-defining family cafe in Australia.
Vitaland combines an indoor playground with a real cafe — the kind of place where parents will actually choose to spend a Sunday morning. Train rides, ball pits, themed parties, and the kind of coffee that earns return visits beyond the play hour.
Eight venues today span NSW (Liverpool, Miranda, Alexandria, St Leonards, Warriewood, Eastwood, Rhodes) and Western Australia (City West, Perth). The model has been proven inside major shopping centres, as a stand-alone destination, and as a regional anchor.
Ten years in, with thirty thousand families through the door, the franchise programme is live. Vitaland is selecting partners deliberately — looking for operators who treat hospitality as a craft, not a side hustle.
Why Vitaland
Six reasons partners choose us.
A decade of validation
Ten-plus years of operating data — across multiple formats and two states. You're not betting on a concept; you're buying into a model that's already proven.
Dual revenue streams
Cafe revenue plus play-session fees plus the high-margin parties business. Resilient against any single channel having a soft week.
Built-in repeat customers
Memberships, parties, and parent-coffee-while-kid-plays make Vitaland a weekly habit — not a once-off destination.
Site selection from real data
Eight venues' worth of foot-traffic data tells us what works (and what doesn't). We won't sign a lease that won't hold.
Hands-on opening team
A senior team on the ground for opening week, immersion at an operating venue beforehand, and a 90-day check-in cadence after.
Code-of-Conduct compliant
Disclosure Document, Franchise Agreement and Information Statement drafted by ABC Franchise's legal practice and aligned to the current Franchising Code.
Territories
Where Vitaland is opening.
Active intake across all states. Existing operators in NSW and WA — additional territories opening on a rolling basis.
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New South Wales
7 operating · Open intake
Enquire about NSW → -
Western Australia
1 operating · Open intake
Enquire about WA → -
Victoria
Open for first partner
Enquire about VIC → -
Queensland
Open for first partner
Enquire about QLD → -
South Australia
Register interest · 2026
Register interest → -
ACT & Other
Selective opportunities
Register interest →
Apply
Tell us about you.
All enquiries are received by ABC Franchise — Vitaland's franchise development partner — and answered within one business day.
Ready to go further? Complete the full franchise application →
Thirty thousand families taught us what Vitaland is. We're not adding venues to add venues — we're looking for ten more operators who'll add to that lesson, not undo it.