Every franchise mandate at ABC begins with a feasibility study. We don't draft Disclosure Documents on hunches, and we don't build operations manuals for businesses that turn out to be unfranchisable. The feasibility is the gate.
What it covers
Across six weeks, a senior partner takes the business apart and puts it back together against the nine franchisability factors. The work breaks into four moves:
1. Diagnostic (weeks 1–2)
Time in the store. Time with the founder. Time with the financials. We look at what the business actually does — not the version on the website.
2. Unit-model deep-dive (weeks 2–3)
Whether the venue model produces both franchisor margin and franchisee margin out of the same revenue. If it doesn't, no amount of recruitment will fix it.
3. Strategy design (weeks 3–5)
The model: single-unit, area developer, or master. The fee structure: initial, royalty, marketing. The territory frame. The five-year financial architecture.
4. Decision pack (week 6)
A 50-page report. A partner-led debrief. The honest answer.
What you walk away with
- The Strategy Report — 50-60 pages, partner-authored, not template-driven
- The Financial Model — five-year, integrated across franchisor and franchisee
- The Punch List — what to fix before recruitment, in priority order
- The Recommendation — proceed, pause, or pivot, with reasoning
What happens if the answer is "not yet"
About a quarter of feasibility studies we deliver end with a "fix this first" answer. That's not a failure — it's the whole point. Franchising a business that should have been corporate-store-rolled, or licensed, or restructured first, costs a lot more than the feasibility fee.
Some of those founders come back twelve months later having done the work. Some go a different direction. Both outcomes are good ones.
What it costs
Feasibility studies are scoped as a fixed-fee engagement. The figure depends on business complexity and how much of the underlying data is already organised. Happy to discuss range on a discovery call.
How to start
If you've operated profitably across at least two units and you're asking the franchising question seriously, the feasibility study is the next move. Reach out for a partner conversation.