About ABC
In their words.
We work with a small number of founders at any time. Here's what some of them have said about working with us.
Alex told me on the first call that I wasn't ready to franchise. He was right. Eighteen months later, with two more units running profitably without me in them, we started the work properly. That honesty is rare in this industry — most consultants will take the fee. We wouldn't be where we are without it.
B
Benny
Founder, Lumina Cafe
We needed someone who understood both the hospitality side and the kids-services side — the licensing, the working-with-children requirements, the parent psychology. ABC built the system to handle both. We've gone from one venue to eight without losing the brand standard.
W
William
Founder, Vitaland Kids Cafe
Medical aesthetics has a regulatory layer no other franchised concept faces. AHPRA, TGA, state laser licensing. Sarah understood every line of it and built our Disclosure Document so franchisees can comply without daily supervision. That document is the spine of our scale plan.
L
Lily
Founder, Lermont
A note on what we publish
We don't publish anonymous testimonials, and we don't publish testimonials from clients we've worked with for less than a year. The voices above are real founders, named, working with us on active engagements at the time of writing. The other clients we work with prefer not to be named publicly while their franchise programmes are in build — and we respect that.